Home arrow Press and Awards arrow Magazine Editorial

Read Article

Armenian preserves land on shelves in New York City, by Katie Gallagher

New York - Going back to her roots, Sylvia Tirakian has created her own import company here using the lavish fruits and vegetables that grow in her native country of Armenia.

Harvest Song, which Tirakian named after the traditional farmer's sing-along sung during harvest season, is in its first year of business. The first shipment, 300,000 jars of all natural jams, jellies and pickled vegatables, landedon specialty retailers' shelves here in mid-January, Tirakian said. The products are also being used at several area hotels. And Tirakian is in the process of getting area distributors to pick up the line for distribution in the tri-state area and Philadelphia, which she said is expected to happen this year.

Born in Armenia, Tirakian came to the United States to pursue a career in fiber optics engineering. After working as an engineer, Tirakian longed to free her creative side and started a business of her own.

"I wanted to do something very different," Tirakian said. "If you are creative, you're not a good engineer. It's a very technical job."

Harvest Song has contracts with Armenian farmers who harvest and pick the fruit and vegetables. Harvest Song imports the products direct and ships pallets of product via UPS from a warehouse in New Jersey directly to specialty retailers and hotels, Tirakian said.

The Harvest Song line consists of nine preserves and one yellow pear tomato pickle. The first retailers here to receive a shipment include Zabar's, Amish Market, Marche' Madison and Jefferson Market among others. Harvest Song is working with retailers to do demos and tastings of the preserves, pairing them with various cheeses.

Harvest Song designes the labels and packaging for the preserves. Each jar is topped with rice paper and tied with rope.

 

 

 

 
< Prev

Customers' Testimonials

We just purchased a few different jams of your line. Being from Austria, where we have Darbo and Staud's, naturally I was a bit skeptic about your apricot jam. Ehm, what can I say. We are blown away. The flavor gave me instant flashbacks when my mother would make jams at home. We love it, love it, love it.

H. Peter

At the “Wine Spectator” VIP event they were blown away by Harvest Song Tea-Rose Petal preserve.

Barrie Lynn, The Cheese Impresario

Your wonderful jam was a thank you gift given to me by a patient and I love it.

Dr. ES  New York City

Just recently I purchased a jar of your Apricot Preserves. They are delicious. I at first wondered if they were too expensive for me, but decided after tasting them at the market, I couldn't resist. And I wasn't sorry. They are so good. We had company stay with us, and served the preserves and they were very impressed too.Thanks for such good products.

Carol Murphy

Your preserves are a big hit, we use the Rose Petal on the Foie Gras and the others with the cheese course.

Carrie Nahabedian
Co-owner of NAHA Restaurant
Winner of James Beard Foundation 2008

Read more...
 

Join our newsletter

Name:
Email: